Visual Merchandisers are responsible for conceptualizing, designing and implementing window and in-store displays for both online and brick and mortar retail stores. Visual Merchandisers must combine their artistic flair and creativity with technical know-how to set up displays that catch the eye and appeal to the senses of their target customers in order to: (1) create and maintain an image for a department or store that resonates with their target customers, (2) increase customer traffic in the store, and (3) guide their customers browsing through merchandise placement and st
